Zynga is racking up the Hollywood and entertainment partnerships. After launching a marketing deal with Lady Gaga for FarmVille, the social gaming giant is rolling out another deal, this time with DreamWorks Animation for the promotion of the studio's new movie Kung Fu Panda 2. Zynga says this is the first-ever in-game integration within CityVille, the company's most popular game by monthly active users on Facebook. CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda?s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest. The integration runs until May 31. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/6anag_p_QBc/
No comments:
Post a Comment