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Having already covered how startups can use
search and
Twitter to find customers, here's 10 steps for finding people on another key marketing platform: Facebook Facebook has evolved from a social network into the fabric with which much of the web is constructed: identity, product, data, experience and so on. Even if you chose to no longer use it as a social destination, you would still find immense value in it through your every-day web usage: registration, personalization, sharing, interaction, etc.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/dDWyHq_tdP8/
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